Porto Cervo is the luxurious centre for holidays on the Costa Smeralda, on the north east coast of Sardinia. It is one of the Mecca's for the rich and famous attracted by Sardinia's sandy beaches, clear waters, rugged coastline and the yachting marina lifestyle. There are various resorts close by such as Cala di Volpe, Liscia di Vacca and Baja Sardinia which are all now very sought-after tourist destinations. This is why many people rent their sardinian Villas in the surrounding area or by the beaches and their Sardinian Apartments in the villages and towns.
Porto Cervo is still a village with multicoloured buildings, many recently built and lying in front of the natural port and of the surrounding hills. The Porto Vecchio (Old Port) is on the south-eastern side of the village and is now equipped with the most modern and complete infrastructures for the international tourist traffic that it attracts. Porto Cervo is in fact the yachting hub of the Consorzio Costa Smeralda. During the summer months the area looks like a millionaires' playground and it wouldn;t be uncommon to see the 'beautiful people', Rock stars, Film stars, Royalty and other wealthy people who show off their new floating toys.